Trade Marks & Brand

The names, symbols and characters registered for Access – and the colours shops were told to use.

Whose marks are these?

The Access name and related marks now belong to Mastercard International Incorporated. They are shown here purely as a historical record. Many of the older marks, such as “Your Flexible Friend” and “Does You Does”, have since expired. For up-to-date details, search the UK government’s Intellectual Property Office register.

The official colours

Page 19 of the 1985 Retailer Operating Instructions told shops exactly which inks to use if they reproduced the logo in colour. This website uses the same two colours.

Access OrangePantone 172

Access GreenPantone 357

Artwork/Advertising: the rules for using the Access “simple logo”, and the Pantone references. Retailer Operating Instructions, April 1985, page 19.

Word marks

Mark	Filed	Entered on the register	Status
YOUR FLEXIBLE FRIEND	2 December 1988	24 July 1992	Dead
ACCESS IS MORE FLEXIBLE	2 December 1988	23 November 1990	–
ACCESS PUTS YOU IN CONTROL	23 January 1989	29 September 1995	–
DOES YOU DOES	9 November 1989	8 May 1992	Expired
ACCTEL	26 August 1983	26 August 1983	Dead

Pictures and logos

The images filed with the UK trade mark registrations. Each caption gives the registration number; click it to look the mark up on the IPO register.

The Access “A” symbol – UK00000983839 — The Access “A” symbol
UK00000983839

The Access “A” symbol – UK00000983840 — The Access “A” symbol
UK00000983840

The Access “A” symbol – UK00001264759 — The Access “A” symbol
UK00001264759

The Access “A” symbol – UK00001281464 — The Access “A” symbol
UK00001281464

An Access card character – UK00001104062 — An Access card character
UK00001104062

Character figures – UK00001567951 — Character figures
UK00001567951

ACCEPT – the Access electronic payment terminal – UK00001264761 — ACCEPT – the Access electronic payment terminal
UK00001264761

Access card faces in colour – UK00002000457 — Access card faces in colour
UK00002000457

Globe with arrows – UK00001327010 — Globe with arrows
UK00001327010